NLYman, a site exclusively dedicated to men’s fashion, was launched in 2014 as a spin off from Nelly.com.

Menswear has been part of the Nelly offering since 2008 and with the launch of the separate brand, NLYman, we have sharpened our focus on developing the interesting market that is men’s online fashion.

We focus on three fashion categories; Casual, Tailored and Trendy. Within these categories, we offer a wide selection of products from more than 300 brands to a target group of ambitious young men on-the-go.

Our brands range from top designer labels and iconic fashion brands to upcoming designers and brands offering trendy seasonal must-haves.


Our vision is to be the leading Nordic fashion destination providing affordable clothing to young men online.


Our mission is to inspire and guide the NLY MAN guy in every occasion in life.

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If you are interested in working together, send in your application today!