Founded in Borås, Sweden in 2004 Nelly.com is one of the true e-commerce pioneers in Scandinavia. In only 15 years we have gone from internet startup to being one of the most well-known and loved fashion e-tailers in Scandinavia.

Our customers get access to a commercial take on the latest fashion trends with up to 300 new products every day from more than 200 brands. ranging from top designer labels to up and coming designers and trendy owned labels. With a focus on party dresses and high heels Nelly.com is a fashion destination for confident young women. Nelly.com consistently offers competetive prices, fast deliveries and efficient customer care.

Since the start the company has been built with passion, drive and trough teamwork in all areas. We constantly strive to be better, faster and exceed expectations. We believe that with hard work anything is possible.

In 2007 the company was bought by MTG, one of the leading media companies in Scandinavia. Nelly.com is part of Qliro Group AB which was listed on the Stockholm NASDAQ OMX in December 2010. Nelly.com currently ships all over the world and has local sites for Sweden, Norway, Netherlands, Germany, Austria, Denmark, Finland, Poland, UK, France and Belgium.


To be the No. 1 Online Fashion destination by providing inspiration to confident young women, while offering the best selection of the latest trends and must-haves.


Be the confident young woman’s best friend, who she looks to for inspiration ang glam for every occasion

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